Since its inception in 1961, ifolor has established itself as a leader in the realm of personalized photo products, capturing moments and memories in Switzerland and beyond. As a family-owned company brings decades of experience, technical prowess, and an unwavering commitment to quality in the photo printing industry. Their product portfolio includes a diverse range of personalized photo products, including photo books, calendars, greeting cards, wall decorations such as posters and canvases, and various other customized photo items.
Their ethos is centered around immortalizing personal moments and turning them into tangible memories for their customers, ensuring every photo product is a cherished keepsake.
During the key holiday season, ifolor aimed to launch an innovative and captivating advent campaign. The primary goal was to increase their brand awareness, attract a wider audience, and gather leads to further showcase their varied portfolio of offerings. The Advent season, which is typically a time of increased sales, showed potential, but also presented some obstacles. In the modern era, the advent season sees a fierce competition in the photo product industry, with numerous brands contesting for customer attention. This bustling marketplace made it increasingly challenging for ifolor to distinguish itself.
Merely replicating past strategies wouldn’t suffice. Not only did ifolor need a rapid uptick in leads and newsletter signups, but they also aimed to increase the traffic and engagement benchmarks set by their campaigns from previous years. This scenario underscored the pressing need for an inventive strategy, one that would ensure ifolor didn’t just blend into the crowd, but truly stood out and resonated with potential customers.
To address the challenge of standing out amidst heightened competition during the advent season, ifolor turned to the powerful marketingstrategy of gamification. They collaborated with Brame and used their Software as a Service to build an engaging and innovative gamified advent calendar. Each door of the calendar revealed a carefully selected item from ifolor’s high-quality product range.
This clever approach not only kept the costs of the prizes in check but also served a dual purpose: it provided participants with a taste of ifolor’s high-quality offerings while simultaneously maximizing the advertising impact for their products. In doing so, ifolor not only entertained its audience but also effectively showcased its portfolio in a memorable manner.
The gamified approach ifolor adopted for their advent campaign yielded remarkable results. When compared with the metrics of the previous year’s non-gamified Christmas campaigns, ifolor witnessed a substantial increase in engagement, collecting over 16,000 clicks on the Advent Calendar. What was even more compelling was the user interaction rate; a staggering 83% of visitors followed through and completed the participation process.
The advent calendar’s charm was further validated by a return rate of four times, a testament to its captivating design and the quality of ifolor’s offerings. Such impressive metrics underscored the campaign’s success, with participants not only being enchanted by the initial experience but also choosing to revisit the calendar multiple times, showcasing the campaign’s undeniable success.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
