How Gamification Marketing Helped ZooRoyal, AEG, and SPAR Elevate their Advent Campaigns
Since its inception in 1961, ifolor has established itself as a leader in the realm of personalized photo products, capturing moments and memories in Switzerland and beyond. As a family-owned company, it brings decades of experience, technical prowess, and an unwavering commitment to quality in the photo printing industry. Their product portfolio includes a diverse range of personalized items, including photo books, calendars, greeting cards, wall decorations such as posters and canvases, and various other customized photo products.
During the key holiday season, ifolor aimed to launch an innovative and captivating Advent campaign to increase brand awareness, attract a wider audience, and gather leads. However, the Advent season is marked by fierce competition in the photo product industry, with numerous brands vying for customer attention. This bustling marketplace made it increasingly challenging for Ifolor to distinguish itself.
Merely replicating past strategies wouldn’t suffice. Ifolor needed a rapid increase in leads, newsletter signups, and traffic, while also surpassing the engagement benchmarks set by previous campaigns. The challenge was to develop a strategy that would not only prevent ifolor from blending into the crowded market but also ensure it stood out and resonated with potential customers.
To address the challenge of standing out amidst heightened competition during the Advent season, ifolor turned to the powerful marketing strategy of Gamification. They collaborated with Brame and used their Software as a Service to build an engaging and innovative gamified Advent calendar. Each door of the calendar revealed a carefully selected item from ifolor’s high-quality product range.
This strategic approach not only kept the cost of the prizes in check but also served a dual purpose: it provided participants with a taste of ifolor’s premium offerings while maximizing the advertising impact of their products. By doing so, ifolor entertained its audience and effectively memorably showcased its portfolio.
The gamified approach ifolor adopted for its Advent campaign delivered outstanding results. Compared to the previous year’s non-gamified Christmas campaigns, ifolor saw a significant boost in engagement, with over 16,000 clicks on the Advent Calendar. The user interaction rate was even more compelling, with an impressive 83% of visitors completing the participation process.
The campaign’s appeal was further evidenced by a return rate of four visits per user, underscoring the calendar’s captivating design and the quality of ifolor’s offerings. These vital metrics showcased the campaign’s success, with participants engaged by the initial experience and motivated to return multiple times, highlighting the effectiveness of ifolor’s strategy.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
