Since its foundation in 2013, JUST AWAY has earned a reputation for offering travelers unique and unforgettable experiences at some of the world’s most beautiful destinations. As part of the Eurotours group, JUST AWAY benefits from over 40 years of experience in the travel industry, a wealth of expertise and a wide range of travel offerings.
Their mission revolves around providing customers with a memorable escape from their daily routines, always keeping the customer at the center of their focus. However, in the competitive online travel market, they faced several challenges that required innovative solutions to drive their marketing success.
In the saturated online travel industry, JUST AWAY needed to stand out and increase brand awareness to attract new customers. They, therefore, sought an effective approach to attract potential customers and encourage them to sign up for their newsletters through a reliable double opt-in (DOI) process, so that they could be contacted with relevant offers.
JUST AWAY also aimed to engage potential customers effectively to leave a lasting impression and create an emotional connection with their target audience. To foster brand engagement and loyalty among existing and new customers, JUST AWAY wanted to create memorable experiences that turned customers into loyal brand advocates, helping them to expand their brand reach.
However, JUST AWAY faced the challenge of an increasing cost per lead (CPL), that should be lowered as much as possible.
To address their marketing challenges, JUST AWAY decided to use gamification for their campaigns to make their promotional activities more interactive and engaging for customers. In doing so, the travel provider further positioned itself as an innovative company within the industry and stood out from its competition.
For their first campaign, JUST AWAY designed a gamified memory campaign. The choice of a memory game was driven by its potential to offer participants an interactive and enjoyable experience by actively involving them in the campaign. JUST AWAY leveraged the timely theme of Easter to add relevance and excitement to the campaign, making it more appealing to potential customers.
The travel provider further incentivized participation and the willingness to provide one’s contact information by letting everyone who finishes the game automatically enter the main prize draw for a chance to win a stay at a luxurious 4-star Hotel & Spa in Hermagor, Austria. On top of that, every player received a 15 EUR voucher that could be redeemed at JUST AWAY. The gamified memory campaign was strategically promoted through various channels, including social media platforms, the JUST AWAY website, and newsletters, to reach different target groups via their preferred channels.
The gamified memory campaign proved to be a great success for JUST AWAY. The campaign managed to effectively address their challenges and achieve the desired outcomes.
Using gamification and creating an interactive memory game, JUST AWAY offered its customers and potential new clients a fun way of interacting with the brand. Most importantly, the campaign achieved a lower CPL at 1.25 Euro, resulting in a substantial cost reduction of up to 50% compared to previous marketing efforts.
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Schedule a live demo with one of our product specialists at your convenience.
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