Quickline is a well-known telecommunications company based in Switzerland. It provides a comprehensive range of services, including internet, TV, landline, and mobile solutions to both private and business customers.
Quickline stands out with its emphasis on providing high-quality, high-speed internet connections, ensuring that customers experience seamless connectivity. Their innovative service packages are tailored to meet diverse customer needs, offering flexibility and customization in their product offerings.
The company’s extensive network and advanced infrastructure enable it to offer robust and consistent services, reinforcing its position as a preferred telecommunications provider in Switzerland.
To Keep acquiring new customers and enhancing their market presence poses a significant challenge for Quickline regarding the ever-increasing competition in the communication industry.
To address this, Quickline aimed to launch a robust social media campaign to generate a great number of new leads during the typically booming fall season. Moreover, Quickline wanted to provide its existing customers with an additional touchpoint to strengthen customer loyalty.
However, despite earlier campaigns having achieved a widespread reach, the click rates did not meet their desired levels. Moreover, while previous efforts successfully captured the audience’s temporary attention, transforming this attention into meaningful interaction has proved to be more difficult, signaling a need for a more engaging and innovative marketing approach.
Quickline were keen to find a solution that could not only draw attention but also encourage potential customers to explore and interact with their offerings. The Swiss telecommunications company was looking for a more dynamic marketing approach, hoping to bring a refreshing change to their engagement tactics and optimize lead generation.
While looking for a marketing solution that incorporated more interactive and captivating elements, Quickline discovered the transformative potential of gamification.
Leveraging Brame’s software-as-a-service solution, Quickline designed and launched a gamified memory game, strategically aiming to maximize their lead generation. This approach provided both existing and potential customers with a refreshing and playful touchpoint, offering an experience that was more engaging and less transactional, a stark contrast to traditional sales-driven marketing efforts.
The memory initiative increased interaction and revolutionized how Quickline communicated and connected with its audience. By extensively broadcasting the campaign through social media channels, they ensured widespread visibility and accessibility to various target groups.
This strategic memory campaign enabled Quickline to break the monotony of conventional marketing, fostering a more profound and interactive relationship with their audience.
Implementing the gamified memory campaign proved to be a great success, captivating participants and exceeding Quickline’s expectations. It attracted almost 13,000 unique visitors and generated close to 6,400 unique leads.
Remarkably, the campaign achieved a double opt-in rate of over 81%, surpassing typical benchmarks by large. This high verification rate indicates the campaign’s effectiveness in precisely targeting the right audience and significantly amplifying the willingness to sign up, attributed to the attractive prizes and engaging content provided.
Quickline’s new approach to interactive engagement not only drew in participants but also converted them into subscribers, with every second game participant opting to receive the newsletter. This conversion rate underscores the campaign’s dual achievement in both captivating the audience and fostering commitment, demonstrating the transformative power of strategically leveraging gamification in marketing endeavors. The favorable reception and the impressive results of the campaign highlighted the synergy between interactive entertainment and impactful brand communication, paving the way for future innovative and engaging marketing strategies.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.Â
