Customer story

Quickline

The well-known Swiss telecommunications provider set an accent in the highly competitive mobile market with its fall campaign. By using gamification, every second game participant became a new newsletter subscriber.

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Unique visitors
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Newsletter sign-ups
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Double opt-in verified

The Challenge

Quickline wanted to generate as many leads as possible in the traditionally strong fall business with a campaign widely distributed on social media. In previous campaigns, the reach was there, but the click rates were not as high as desired.

The Solution

For its highly competitive fall business, the telecommunications provider wanted to try something new with the help of gamification and used Brame’s software-as-a-service solution. With a memory game, Quickline aimed to generate as many leads as possible. The campaign was widely played out on their social media channels.

The Results

With 10,982 unique visitors and over 6,300 newsletter sign-ups, the fall campaign was a complete success. With a double opt in rate of over 81%, the verification rate is well above the benchmark and shows that addressing the right target group with attractive prices significantly increases the willingness to sign up.

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We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.