Quickline is a leading telecommunications company in Switzerland, offering a comprehensive range of services, including internet, TV, landline, and mobile solutions for private and business customers. Known for its high-quality, high-speed internet connections, Quickline ensures seamless connectivity across its extensive network. With innovative service packages tailored to diverse customer needs, the company provides flexibility and customization, solidifying its position as a preferred telecommunications provider in Switzerland.
Quickline faces significant challenges in acquiring new customers and strengthening its market presence amid growing competition in the telecommunications industry. To address this, Quickline aimed to launch a robust social media campaign during the busy fall season to generate new leads and strengthen customer loyalty.
However, despite previous campaigns achieving broad reach, click rates were below expectations, and converting attention into meaningful interaction proved difficult. Recognizing the need for a more engaging and innovative approach, Quickline sought a dynamic marketing strategy to revitalize their engagement tactics and optimize lead generation.
While looking for a marketing solution that incorporated more interactive and captivating elements, Quickline discovered the transformative potential of Gamification.
Leveraging Brame’s software-as-a-service solution, Quickline designed and launched a gamified Memory game, strategically aiming to maximize their lead generation. This approach provided both existing and potential customers with a refreshing and playful touchpoint, offering an experience that was more engaging and less transactional, a stark contrast to traditional sales-driven marketing efforts.
The Memory initiative increased interaction and revolutionized how Quickline communicated and connected with its audience. By extensively broadcasting the campaign through social media channels, they ensured widespread visibility and accessibility to various target groups.
This strategic Memory campaign enabled Quickline to break the monotony of conventional marketing, fostering a more profound and interactive relationship with their audience.
Quickline’s gamified Memory campaign attracted nearly 13,000 unique visitors and generated close to 6,400 leads. With a 93% game completion rate and an 81% double opt-in rate, the campaign successfully converted participants into subscribers, with every second player opting to receive the newsletter. This success underscores the power of Gamification in engaging audiences and building stronger customer relationships, paving the way for future innovative marketing strategies.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
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No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
