Customer story

Seat Personality Test

To celebrate their 70th anniversary, SEAT developed a personality test to increase interaction around the new landing page. The goal was to generate leads and bring potential customers to the dealer with immediate profits

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Unique visitors
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Avg. play time
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Increase in test drives

The Challenge

Which SEAT suits you? With simple questions in an individually designed personality test, SEAT positioned their new models in an interactive format in order to make as individual suggestions as possible about the right car. In this playful survey, SEAT was able to find out more about the needs of the community and gain insight into the popularity of the models.

The Solution

For SEAT’s 70th anniversary, Brame and AMAG Import AG launched a personality test in September 2020 to introduce users to the right SEAT car. The aim was to generate attention for the new models and to attract attention for individual test drives. The game was embedded in the anniversary page in various languages.

The Results

The game was a resounding success, boosting the number of test drives and interest in the SEAT’s latest offering of vehicles.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.