From its humble beginnings over 25years ago as a specialty store for frozen products and beverages, T&G has blossomed into a revered retail destination. Proudly offering a wide array of products, they prioritize local sources, reflecting a deep commitment to regional producers.
However, their offerings don’t stop there. With an eye on the world, T&G continually curates a selection of international beverage trends and unique specialties to delight their diverse clientele.
This harmonious blend of local dedication and global curiosity, combined with a continual quest for customer satisfaction, establishes T&G as a top choice for both everyday shoppers and businesses alike.
As T&G approached its significant 25-year milestone, the company faced an exciting yet intricate challenge. More than just marking a business anniversary, they aimed to honor the bond they’d built with their loyal customers and further solidify that trust.
Yet, in a world saturated with relentless marketing noise, simply creating another campaign wasn’t enough. In an age where customers are constantly bombarded with digital advertisements and promotional offers, T&G recognized the need for an innovative marketing strategy. They aspired not only to stand out in today’s bustling marketplace but also to echo their core values of customer-centricity and modernity.
The ultimate goal was to craft a campaign that would not just create a momentary buzz but also leave a lasting mark in the minds of their customers, broadening awareness of their brand, offerings, and the values that had guided them for 25 years.
Blending tradition with contemporary flair, T&G introduced a gamified “Spin the Wheel” contest as their 25-year-anniversary centerpiece. While “Spin the Wheel” evokes childhood memories of events like fairs, T&G’s reimagination brought in the modern appeal of gamification, highlighting their adeptness at embracing the latest marketing innovations.
Participants were captivated by a variety of enticing prizes, from generous shopping vouchers right up to the grand prize—a sophisticated My Esel wooden e-bike.
Promoted through T&G’s newsletters and different advertising channels, the campaign not only generated widespread excitement and collected valuable leads but also stood as a heartfelt expression of gratitude, underscoring T&G’s enduring appreciation for their loyal customer base.
T&G’s gamified “Spin the Wheel” campaign culminated in remarkable success, turning their 25th-anniversary celebration into a memorable event. The numbers spoke volumes: The campaign attracted an astounding 84,000 visitors, and impressively, it converted 74% of those visitors into leads. Moreover, participants were not just fleeting visitors; they were deeply engaged, with an average engagement time of 69 seconds, reflecting the campaign’s ability to captivate and resonate.
Further underscoring its success, the campaign achieved a 90% game completion rate, ensuring that the buzz and excitement around the game translated into tangible interactions. Through this innovative approach, T&G didn’t merely mark an anniversary; they crafted a compelling experience that strengthened their brand-customer bond.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
© 2023 Brame AG. All rights reserved.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
