For over 25 years, T&G has grown from a specialty store into a top retail destination, known for its commitment to local producers and diverse product range. While prioritizing regional quality, T&G also offers a curated selection of international beverages and unique specialties, making it a go-to choice for both everyday shoppers and businesses.
As T&G approached its 25-year milestone, they faced the challenge of not only celebrating their success, but also deepening the trust and loyalty of their customers in a crowded marketplace. T&G knew that a typical campaign wouldn’t suffice in an environment flooded with digital ads and promotions. They needed an innovative strategy that would resonate with their customers, reflecting the values of customer-centricity and modernity that had guided them for a quarter-century. The goal was clear: to create a campaign that would momentarily capture attention and leave a lasting impression, broaden brand awareness, and reinforce the values that have made T&G a trusted name.
Blending tradition with a contemporary twist, T&G launched a Gamification Marketing campaign featuring a Spin the Wheel contest as the centerpiece of their 25th anniversary. This modern take on a nostalgic game captured participants’ attention with enticing prizes, ranging from generous shopping vouchers to a grand prize—a sophisticated My Esel wooden e-bike.
Promoted through newsletters and various advertising channels, the campaign generated widespread excitement, collected valuable leads, and served as a heartfelt expression of gratitude, underscoring T&G’s enduring commitment to their loyal customer base.
T&G’s gamified Spin the Wheel campaign was a resounding success, transforming their 25th-anniversary celebration into an unforgettable event. The campaign attracted 84,000 visitors, with an impressive 74% conversion rate, turning visitors into leads. Participants were highly engaged, spending an average of 69 seconds on the game, reflecting its strong appeal.
The campaign’s success was further highlighted by a 90% game completion rate, demonstrating that its excitement translated into meaningful interactions. Through this innovative approach, T&G didn’t just celebrate an anniversary—they deepened their connection with customers and reinforced their brand’s relevance and appeal.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
© 2024 Brame AG. All rights reserved.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
