Customer story

Viega

Check how Viega, an internationally active company in the field of sanitary and heating technology, solved their issues with lack of a emotional connection of the product with customer, by launching a large-scale awareness campaign over multiple channels to direct users to a swipe quiz created using Brame’s platform.

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The Challenge

Viega launched a new pre-install wall system for craftsmen. It was a great innovation that they needed to generate attention for, yet they faced two problems. The first being the lack of a emotional connection of the product with customers and a recent switch to the mandatory double opt-in. Now on top of presenting a new product, they need newsletter subscribers to give an additional confirmation.

The Solution

Viega launched a large-scale awareness campaign over multiple channels to direct users to a swipe quiz created using Brame’s platform. In this quiz, the company challenged the users and questioned their expertise. The ”Hit or Myth” quiz challenged users to swipe through the answers and sign up at the end. This allowed Viega to overcome the double opt-in for many of their customers and present their new product in a fun way.

The Results

70% of all visitors completed the campaign within an average timespan of 1 min 13s. This trifold effect allowed the social media and webpage traffic to be converted to identifiable zero-party data. 74% of all newsletter subscribers were playfully encouraged to accept the double opt-in and most importantly Viega was able to present their new product in an innovative way.

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