How Gamification Marketing Helped ZooRoyal, AEG, and SPAR Elevate their Advent Campaigns
Volvo Trucks, founded in 1928 in Sweden, is a global leader in the heavy-duty truck industry known for its reliability, efficiency, and innovative design. Operating in over 140 countries, Volvo Trucks is committed to sustainability, safety, and quality, making it a trusted choice for transport businesses worldwide.
The company strongly emphasizes building lasting relationships with customers and partners through exceptional service and continuous improvement. This dedication ensures that Volvo Trucks meets the highest standards in manufacturing and positively impacts societies and environments globally.
In the bustling Advent season, a time renowned for heightened marketing activities across industries, Volvo Trucks found themselves confronted with an complex challenge. As they prepared to launch their new truck models, the goal was clear: generate robust awareness and secure leads. Their strategy centered on directly engaging truck drivers with captivating content, aiming to transform these drivers into genuine brand enthusiasts. By doing so, Volvo Trucks hoped these drivers would, in turn, endorse the brand to their fleet management.
However, the Advent season, known for its myriad of campaigns all competing for the same consumer attention, presented a saturated market. Amidst this sea of promotions, standing out and sustaining customer loyalty became paramount. Understanding the magnitude of this challenge, Volvo Trucks needed a distinct and innovative marketing approach that would capture attention and position them as the fleet manager’s first choice, even during the most competitive times of the year.
In response to the challenges they faced during the Advent season, Volvo Trucks leveraged the power of Gamification Marketing and the capabilities of Brame’s Software as a Service solution to create an interactive Advent Calendar. Designed to engage participants daily, the Advent Calendar revealed a new game behind every door. A blend of high-conversion and engaging games, such as the Memory Game and Guess the Picture, was chosen to create various daily games. In addition, they incorporated games like the Personality Test and Knowledge Quiz to encourage deeper engagement and promote more meaningful interactions.
This strategy aimed to ensure a diverse and enjoyable experience, inviting participants to engage with the Volvo brand in a spirited and varied manner throughout Advent. To maximize the campaign’s reach, it was primarily broadcast via social media and Volvo’s newsletters, ensuring a broad spectrum of potential and existing customers would be drawn to the innovative Advent Calendar.
Volvo Trucks’ interactive Advent Calendar campaign achieved significant results. Attracting close to 18,000 participations, the initiative drew in substantial attention and resonated deeply with its audience, as evidenced by the impressive return rate of users—on average, they came back to interact with the calendar seven times. The level of engagement was noticeably high, as showcased by the average playtime of one minute, which is much higher than the benchmark of comparable campaigns.
Moreover, by strategically incorporating prizes sponsored by their partners, Volvo Trucks increased the campaign’s appeal without escalating costs. The diverse array of prizes presented during the Advent season, combined with the interactive charm of the Advent Calendar, unmistakably captivated participants, leading to a triumphant campaign outcome for Volvo Trucks.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
