Customer story

Volvo Trucks

With over 17,500 participations and a return rate of 16 days (67%), the Advent Calendar Christmas campaign was a complete success for Volvo Trucks.

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The Challenge

Volvo wanted to create awareness for their new truck models and generate leads. Truck drivers were to be directly addressed with varied and attractive content in order to promote Volvo to their fleet management as “fans”.

The Solution

Volvo used Brame’s Software as a Service solution and created a new game with a new game form for each day of Advent. The mix of high converter games such as the memory game and Guess the Picture created awareness, while games such as the personality test and knowledge quiz targeted participant engagement. The campaign was promoted mainly on social media and via the newsletter.

The Results

With over 17,500 participations and a return rate of 16 days (67%), the Christmas campaign was a complete success for Volvo Trucks. The average play time of over 300 seconds is far above benchmark and shows that targeting the right audience with the right content greatly increases relevance for the product.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.