Volvo Trucks is a renowned name in the global truck industry, originating from Sweden. Since its inception in 1928, the company has firmly established itself as a forerunner in producing heavy-duty trucks, renowned for their reliability, efficiency, and cutting-edge design and technology. With a presence in over 140 countries, Volvo Trucks displays its expansive international reach and enduring appeal.
A core tenet of the company’s ethos is a relentless commitment to sustainability, safety, and quality. Beyond manufacturing, Volvo Trucks places immense importance on offering the best possible service to its partners and customers, aiming to forge long-lasting relationships based on trust and mutual growth.
Their dedication to continuous improvements, whether in product features or customer service, reflects their aim to ensure their trucks contribute positively to societies and environments worldwide, making them a trusted choice for transport businesses across the globe.
In the bustling Advent season, a time renowned for heightened marketing activities across industries, Volvo Trucks found themselves confronted with an complex challenge. As they prepared to launch their new truck models, the goal was clear: generate robust awareness and secure leads. Their strategy centered on directly engaging truck drivers with captivating content, aiming to transform these drivers into genuine brand enthusiasts. By doing so, Volvo Trucks hoped these drivers would, in turn, endorse the brand to their fleet management.
However, the Advent season, known for its myriad of campaigns all competing for the same consumer attention, presented a saturated market. Amidst this sea of promotions, standing out and sustaining customer loyalty became paramount. Understanding the magnitude of this challenge, Volvo Trucks was in need of a distinct and innovative marketing approach that would not only capture attention but also position them as the fleet manager’s first choice, even during the most competitive times of the year.
In response to the challenges they faced during the Advent season, Volvo Trucks leveraged the power of gamification and the capabilities of Brame’s Software as a Service solution to create an interactive Advent Calendar. Designed to engage participants daily, the Advent Calendar revealed a new game behind every door. A blend of high-conversion games and more engaging games, such as the Memory Game and Guess the Picture, was chosen to create various daily games. In addition, they incorporated games like the Personality Test and Knowledge Quiz to encourage deeper engagement and promote more meaningful interactions.
This strategy was aimed at ensuring a diverse and enjoyable experience, inviting participants to engage with the Volvo brand in a spirited and varied manner throughout Advent. To maximize the reach of the campaign, it was primarily broadcasted via social media and Volvo’s newsletters, ensuring a broad spectrum of potential and existing customers would be drawn to the innovative Advent Calendar.
Volvo Trucks’ interactive Advent Calendar campaign achieved significant results. Attracting close to 18,000 participations, the initiative not only drew in substantial attention but also resonated deeply with its audience, as evidenced by the impressive return rate of users—on average, they came back to interact with the calendar seven times. The level of engagement was noticeably high, as showcased by the average playtime of one minute, which is much higher than the benchmark of comparable campaigns.
Moreover, by strategically incorporating prizes sponsored by their partners, Volvo Trucks managed to increase the attraction of the campaign without escalating costs. The diverse array of prizes presented during the Advent season, combined with the interactive charm of the Advent Calendar, unmistakably captivated participants, leading to a triumphant campaign outcome for Volvo Trucks.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
