Customer story

Vorwerk

The German company Vorwerk – best known for its product Thermomix – operate internationally and offers innovative, technologically advanced household and kitchen appliances. To increase brand awareness and generate new leads, Vorwerk decided to launch a gamified memory game in which the main prize was a “Thermomix TM6 Limited Edition” in the color black.

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Unique Leads
0 %
Games Finished
0 %
Newsletter Signups (DOI)

The Challenge

Vorwerk wanted to create an interactive campaign to increase awareness for its Thermomix brand and generate new leads. Instead of simply setting up a traditional sweepstake, Vorwerk chose to make use of Brame’s software-as-a-service solution.

The Solution

Vorwerk created a memory game featuring different Thermomix products, which increases the general brand awareness. To offer its customers a special incentive, players who completed the game entered the draw for the main prize – the Thermomix TM6 Limited Edition in black which has been out of stock for almost one entire year.

The Results

With more than 41,800 unique leads generated and a 92% game completion rate, the memory game campaign was a full success. In addition to the high awareness creation, 74% of the generated newsletter signups agreed to a double-opt in, which ensures that future newsletter emails will not land in the spam-inbox.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.