Customer story

Vorwerk

The German company Vorwerk – best known for its product Thermomix – operate internationally and offers innovative, technologically advanced household and kitchen appliances. To increase brand awareness and generate new leads, Vorwerk decided to launch a gamified memory game in which the main prize was a “Thermomix TM6 Limited Edition” in the color black.

Unique Leads

0 %

Games Finished

0 %

Newsletter Signups (DOI)

The Challenge

Vorwerk wanted to create an interactive campaign to increase awareness for its Thermomix brand and generate new leads. Instead of simply setting up a traditional sweepstake, Vorwerk chose to make use of Brame’s software-as-a-service solution.

The Solution

Vorwerk created a memory game featuring different Thermomix products, which increases the general brand awareness. To offer its customers a special incentive, players who completed the game entered the draw for the main prize – the Thermomix TM6 Limited Edition in black which has been out of stock for almost one entire year.

The Results

With more than 41,800 unique leads generated and a 92% game completion rate, the memory game campaign was a full success. In addition to the high awareness creation, 74% of the generated newsletter signups agreed to a double-opt in, which ensures that future newsletter emails will not land in the spam-inbox.

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