How Gamification Marketing Helped ZooRoyal, AEG, and SPAR Elevate their Advent Campaigns
Established in 2014, Wefox Group stands at the forefront of the insurtech revolution, challenging traditional insurance conventions. With its digital insurance platform, Wefox enables consumers to seamlessly consult, manage, and optimize their insurance portfolios.
The company seeks to offer a more intuitive and customer-centric insurance experience by harnessing cutting-edge technology and deploying data-driven methodologies and focuses especially on attracting the younger target groups.
This emphasis on transparency, flexibility, and efficiency has positioned Wefox as a key disruptor in the insurance sector and solidified its reputation as one of Europe’s premier insurtech enterprises.
In its quest to increase brand awareness and expand its customer base, Wefox recognized the importance of lead generation but sought a fresh, more engaging approach. While traditional sweepstakes had been somewhat effective in the past, they hadn’t fully met Wefox’s expectations in terms of cost versus benefit. The challenge was two-fold: to develop an innovative strategy that would not only captivate potential clients but also optimize the cost per lead.
To stand out in a saturated market, Wefox embraced Gamification, a forward-thinking marketing strategy that aligns with the company’s innovative ethos. This approach offered both entertainment for participants and efficient data collection for the company at a lower overall cost.
Wefox launched a “Spin the Wheel” campaign, a game type familiar to many from childhood, which added a nostalgic touch. However, their version had a unique twist: every participant won a prize. The rewards ranged from 20 CHF Galaxus vouchers and 1-month Spotify memberships to Wefox-branded bags designed to strengthen brand recognition.
The campaign’s highlight was winning one of two iPads, which captivated participants and reinforced Wefox’s commitment to rewarding its community. Through these carefully selected prizes, Wefox effectively captured attention, reaffirmed its brand’s image of innovation and generosity, and successfully engaged potential clients.
Wefox’s innovative integration of Gamification into their marketing strategy proved a resounding success. With its immediate and guaranteed prizes, the ‘Spin the Wheel’ campaign significantly outperformed traditional sweepstakes.
The campaign’s effectiveness was evident in its impressive 93% game completion rate and 63% lead conversion rate, which demonstrated its ability to capture attention and convert interest into actionable leads.
Financially, the campaign was a game-changer for Wefox. It achieved a cost per lead that was 3.50 CHF lower than traditional efforts, marking a significant improvement in efficiency and spending optimization.
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Schedule a live demo with one of our product specialists at your convenience.
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