Established in 2014, Wefox Group stands at the forefront of the insurtech revolution, challenging traditional insurance conventions. With its digital insurance platform, Wefox enables consumers to seamlessly consult, manage, and optimize their insurance portfolios.
The company seeks to offer a more intuitive and customer-centric insurance experience by harnessing cutting-edge technology and deploying data-driven methodologies and focuses especially on attracting the younger target groups.
This emphasis on transparency, flexibility, and efficiency has positioned Wefox as a key disruptor in the insurance sector and solidified its reputation as one of Europe’s premier insurtech enterprises.
In its quest to increase brand awareness and expand its customer base, Wefox understood the value of lead generation but sought a fresh, more engaging approach. While traditional sweepstakes had been a trusted method in the past, Wefox wanted to take an innovative take on this tactic, making it more appealing and interactive.
Despite being decent, their past experiences with traditional sweepstakes hadn’t fully aligned with their cost vs. benefit expectations. Therefore, the challenge was two-fold: Create an innovative strategy that not only captivated potential clients but also optimized the cost per lead.
To address its challenge and set itself apart in a saturated market, Wefox chose to leverage gamification, a forward-thinking marketing strategy reflective of the company’s innovative ethos. This marketing solution presented itself to be especially useful since it offers both entertainment to participants and efficient data collection for the company at a lower overall cost.
Wefox chose to create a ‘Spin the Wheel’ campaign, a game type that is well known to many from childhood memories and, therefore, has a nostalgic touch.
However, the gamified version Wefox launched had a unique twist that ensured every participant felt valued. Every spin on the wheel yielded a prize. The offerings ranged from 20CHF Galaxus vouchers and vouchers for a 1-month Spotify membership to Wefox-branded bags. These prizes not only rewarded participants but also strengthened Wefox’s brand recognition.
Yet, the crowning jewels of the campaign were the two iPads, which awaited the luckiest of participants. Through these carefully chosen rewards, Wefox effectively captured attention, reaffirmed its commitment to rewarding its community, and solidified its brand as one synonymous with innovation and generosity.
Wefox’s innovative approach to integrating gamification into their marketing strategy undeniably worked out fantastically. With its immediate and guaranteed prizes and thrilling attraction, the ‘Spin the Wheel’ campaign outperformed traditional sweepstakes by far.
The campaign’s effectiveness was evident in its impressive 93% game completion rate and a 63% lead conversion rate, proving its success in capturing attention and converting this interest into actionable leads.
Financially, the campaign was a game-changer for Wefox; they achieved a cost per lead that was 3.50 CHF lower compared to traditional marketing efforts, marking a significant optimization in their marketing spend.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
