Customer story

Bank Cler

Bank Cler is a Swiss bank known for its forward-thinking approach to financial services and its customer-centric philosophy. Headquartered in Basel, Switzerland, Bank Cler has established a reputation for its innovative solutions designed to meet the evolving needs of its clients. The bank, with its deep-rooted values of transparency, reliability, and responsibility, focuses on providing a range of services, including accounts, cards, loans, mortgages, investments, and pensions to private individuals.
Bank Cler distinguishes itself through a commitment to sustainability and a passion for simplifying banking. The bank continuously seeks to provide services that are easily understandable, transparent, and tailored to individual needs. The customer-oriented approach of Bank Cler is reflected in its user-friendly services and platforms, making financial management accessible and manageable for everyone.

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CTR vs. static campaigns
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Impressions
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Completion rate (without prize)

The Challenge

Bank Cler, operating in the competitive world of banking and insurance, faced the considerable challenge of making financial information and services appealing and accessible to the public. The bank aimed not just to draw new customers and retain current ones but also to educate the broader Swiss community about the topics of banking and insurance. The subject of savings and the impacts of different marital statuses on it, in particular, is a topic only a few Swiss citizens know enough about.

Bank Cler aimed to shed light on this often misunderstood topic, with the dual goal of both educating the public and promoting their consultancy services, hoping to secure a high number of new client appointments. To do this effectively, they needed a fresh and engaging marketing approach that could make this potentially dry subject matter more approachable and engaging to the average person, enhancing the community’s financial literacy while drawing them closer to the bank’s variety of services.

In essence, Bank Cler’s challenge was to create an appealing and understandable narrative around financial education designed to resonate with a broad audience, making financial learning not only enjoyable but also a gateway to increased engagement with their services, contributing to a financially more intelligent and more aware Swiss community.

The Solution

Bank Cler, recognizing the power and effectiveness of gamification in making learning enjoyable and engaging, decided to use gamification to create their own gamified campaign. This strategic decision aimed to draw participants in and educate them on the vital topic of savings and the influence of various marital statuses on it.

To bring this innovative solution to life, Bank Cler employed Brame’s SaaS, developing a gamified quiz designed to familiarize participants with key facts about savings in a user-friendly and approachable manner. The quiz was meticulously formulated to provide an enriching learning experience while maintaining a light and engaging tone, transforming a traditionally dry subject into an exciting journey.

Finally, at the end of the quiz, a strategically placed Call-to-Action (CTA) was implemented, designed to transfer players to Bank Cler’s website seamlessly. Here, users found an intuitive interface where they could easily schedule appointments, bringing the interactive learning experience full circle by providing a straightforward pathway to the bank’s services.

The Results

Bank Cler’s quiz campaign was promoted across multiple media platforms, achieving over 17 million impressions and significantly outperforming previous static campaigns in terms of Click-Through Rate (CTR). This impressive reach not only increased engagement levels but also solidified Bank Cler’s image as a reliable and community-centered entity in the banking industry.

Remarkably, even without the incentive of rewards or prizes upon completion of the quiz, almost 70% of participants completed the game. This indicated that the driving force behind their participation was not an extrinsic motivator but a genuine interest in gaining knowledge about the subject matter. This unanticipated outcome revealed a noteworthy preference among participants towards self-education, demonstrating a significant success in the bank’s effort to foster a more informed community on topics of savings and finance.

The successful integration of engaging, educative content, coupled with the elevated engagement levels, highlighted the effectiveness of Bank Cler’s gamified approach. It proved that the integration of gamification in finance and banking is not just plausible but can deliver remarkable results in raising awareness and educating the community in an enjoyable, interactive manner.

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We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo