KLIKlak is one of the largest ecommerce providers in Serbia. The portal provides an extensive selection of over 150,000 products available for convenient ordering and swift shipping. To increase their newsletter database with high-quality leads and simultaneously create awareness for its seasonal top selling products, KLIKlak developed a memory game using Brame’s software solution.
KLIKlak already had a newsletter database of existing customers they used to promote current offers and new product launches. However, KLIKlak was not satisfied with the quality of its database and was looking for a solution to update and enrich its consumer data and acquire new, qualitative leads.
Moreover, since the summer season was about to start, KLIKlak wanted to increase awareness of its seasonal top-selling products to improve its return rate and generate higher revenues.
Conventional promotion methods did not have the wished-for effect, which is why KLIKlak was looking for an innovative and more engaging way of promotion. When KLIKlak came across Brame’s SaaS, they were instantly intrigued to give gamification a try.
Thanks to Brame’s software, KLIKlak implemented a gamified Memory game to promote its top-selling seasonal products to customers. The memory game is a classic game that is familiar to all age groups, making it the perfect choice to provide an engaging and enjoyable experience for all of KLIKlak’s customers. By using pictures of the seasonal products they wanted to promote as the images on the memory tiles, they aimed to raise awareness and draw attention to the products that would generate the highest profits for the upcoming summer season.
The goal of the campaign was for the player to complete the game within 16 seconds. If the user succeeded, a voucher was given out that could be applied to KLIKlak’s webshop.
To promote the campaign, KLIKlak advertised the launch of it in a newsletter sent out to its existing customer database.
To further raise awareness for its seasonal products, KLIKlak decided to strategically display promotional advertisements on the dedicated product category pages of its online store. This approach aimed to draw attention and generate awareness specifically for these products.
During the one-month period when the gamified memory campaign was active, it generated over 50,000 visits, which demonstrated its popularity among KLIKlak’s customers. The campaign also succeeded in attracting nearly 9,000 players who signed up to receive KLIKlak’s newsletter. This helped KLIKlak achieve its goal of acquiring new, high-quality leads and re-engaging existing ones. Moreover, each player spent an average of 53 seconds engaging with the campaign, making it a great success for KLIKlak.
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Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
