As they say, football connects people. And this can be easily measured. The Sparkasse KölnBonn is proud to share its passion for football with its customers. That’s why they created an interactive quiz, giving participants the chance to win two business seats for the 1. FC Köln vs. Borussia Mönchengladbach derby. This campaign not only appealed to football fans but also aimed to increase brand awareness for the bank.
The Sparkasse KölnBonn, a big public-law savings bank based in Cologne, wanted to increase customer interest in their comprehensive range of banking services and financial products while also highlighting their passion for football in the region. To achieve these goals, the bank opted for a gamified advertising campaign.
The Sparkasse created a quiz about the upcoming football derby between 1. FC Köln and Borussia Mönchengladbach, with just one question. The bank offered two business seats as a prize for the upcoming match. The campaign was promoted widely on social media, the website, the bank’s newsletter, and at branch locations.
The quiz was a massive success for the Sparkasse KölnBonn. The campaign achieved a lead conversion rate of 89.6% and an average engagement time of 61 seconds. The total number of visitors was over 35,000. The link between the national sport and the personable and approachable services offered by the bank was the clear success factor in achieving lead generation.
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Schedule a live demo with one of our product specialists at your convenience.
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