Sparkasse KölnBonn is one of Germany’s prominent savings banks and holds a significant place in the financial landscape of the North Rhine-Westphalia region.
With its roots tracing back to the 19th century, the bank has, over the decades, established a robust reputation for its customer-centric approach, offering a broad spectrum of financial services, from personal savings and loans to more intricate financial products for businesses.
Serving both the bustling urban centers of Cologne and Bonn, Sparkasse KölnBonn plays a pivotal role in encouraging local economic growth, supporting both private individuals and businesses alike.
Its longstanding presence, coupled with its commitment to the community, positions it as not just a bank, but a trusted financial partner for the residents of the region.
Facing the evolving landscape of modern banking, Sparkasse KölnBonn aimed to boost awareness around their comprehensive suite of financial services.
Sparkasse KölnBonn takes pride in its connection with the local community, and, as part of its ongoing efforts to show support, the bank sponsors the local football club, 1. FC Köln. Given the universal appeal of football, the bank believed this sponsorship could help it connect with a broad range of potential clients of all ages, so they wanted to use their partnership to highlight their brand, too.
However, the challenge lay in navigating the cluttered sponsorship domain. Traditional marketing tactics, such as billboards and posters, which once dominated the football arenas, were now seemingly fading into the background amid the myriad of other sponsors. In this environment, Sparkasse KölnBonn needed an innovative strategy — one that would captivate, inform, and effectively collect leads while solidifying their commitment to the community.
Recognizing the power of gamification, Sparkasse KölnBonn decided to innovate their marketing approach and tap into gamification’s interactive nature. Instead of the usual sponsor banners or ads, they rolled out an engaging quiz centered on the anticipated match between 1. FC Köln and Borussia Mönchengladbach. They decided to create a quiz with just one question, ensuring players could participate in the campaign without feeling overwhelmed or having to spend too much time completing it and leaving their contact details.
To encourage participation, Sparkasse KölnBonn offered a main prize consisting of two premium business seats for the upcoming match between 1. FC Köln and Borussia Mönchengladbach – A dream prize for every football fanatic.
To maximize reach and awareness, Sparkasse KölnBonn promoted the campaign across multiple channels, from their website and social media platforms to their regular newsletters and offline within their branch locations.
This marketing campaign skilfully combined Sparkasse KölnBonn’s commitment to providing outstanding financial services with their strong ties to the local football community.
Sparkasse KölnBonn’s innovative gamification approach clearly struck a chord with its target audience. The quiz not only attracted an impressive 35,000 visitors but also managed to retain their attention for nearly a full minute on average. This level of engagement translated to a stellar lead conversion rate of 57%, solidifying the campaign’s triumph.
The synergy between the nation’s beloved sport of football and Sparkasse KölnBonn’s reputation as a trusted financial service provider proved to be the winning formula. It wasn’t just about capturing attention; it was about fostering a connection, underscoring the bank’s commitment to being both personable and approachable, a strategy that was evidently effective in lead generation.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
© 2023 Brame AG. All rights reserved.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
