Sparkasse KölnBonn is one of Germany’s prominent savings banks and holds a significant place in the financial landscape of the North Rhine-Westphalia region.
With its roots tracing back to the 19th century, the bank has, over the decades, established a robust reputation for its customer-centric approach, offering a broad spectrum of financial services, from personal savings and loans to more intricate financial products for businesses.
Serving both the bustling urban centers of Cologne and Bonn, Sparkasse KölnBonn plays a pivotal role in encouraging local economic growth, supporting both private individuals and businesses alike.
Its longstanding presence, coupled with its commitment to the community, positions it as not just a bank, but a trusted financial partner for the residents of the region.
Faced with the evolving landscape of modern banking, Sparkasse KölnBonn aimed to boost awareness of its comprehensive suite of financial services.
As a bank deeply connected with the local community, Sparkasse KölnBonn proudly sponsors the local football club, 1. FC Köln. Football’s universal appeal presents a unique opportunity for the bank to connect with a broad range of potential clients across all ages. However, leveraging this sponsorship wasn’t enough; they needed to maximize its impact by creatively highlighting their brand.
The challenge lay in navigating the crowded sponsorship landscape. Traditional marketing tactics, such as billboards and posters that once stood out in football arenas were becoming less effective amidst the abundance of other sponsors. In this crowded environment, Sparkasse KölnBonn recognized the need for an innovative strategy that would captivate audiences, effectively collect leads, and reinforce their commitment to the community. Gamification Marketing emerged as a potential solution to this challenge.
Recognizing the power of Gamification, Sparkasse KölnBonn decided to innovate their marketing approach by tapping into Gamification’s interactive nature. Instead of the usual sponsor banners or ads, they rolled out an engaging Quiz centered on the anticipated match between 1. FC Köln and Borussia Mönchengladbach. The Quiz featured just one question, ensuring participants could engage with the campaign quickly and easily, leaving their contact details without feeling overwhelmed.
Sparkasse KölnBonn offered an enticing main prize to encourage participation: two premium business seats for the upcoming match between 1. FC Köln and Borussia Mönchengladbach—a dream prize for any football enthusiast.
To maximize reach and awareness, Sparkasse KölnBonn promoted the campaign across multiple channels, including their website, social media platforms, newsletters, and even offline within their branch locations.
This marketing campaign skillfully combined Sparkasse KölnBonn’s commitment to providing outstanding financial services with their strong ties to the local football community.
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Sparkasse KölnBonn’s innovative Gamification Marketing approach clearly struck a chord with its target audience. The Quiz not only attracted an impressive 35,000 visitors but also managed to retain their attention for nearly a full minute on average. This level of engagement translated to a stellar lead conversion rate of 57%, solidifying the campaign’s triumph.
The synergy between the nation’s beloved sport of football and Sparkasse KölnBonn’s reputation as a trusted financial service provider proved to be the winning formula. It wasn’t just about capturing attention; it was about fostering a connection, underscoring the bank’s commitment to being both personable and approachable—a strategy that was evidently effective in lead generation.
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No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
