Sporttip, a leading sports betting provider in Switzerland and part of Swisslos, offers a secure and engaging betting experience. Sporttip employs creative marketing strategies like their gamified monthly competition quiz to boost player engagement and gather valuable data, effectively connecting offline and online betting.
Players can place bets online through the Sporttip website, requiring customer login and contact details. Additionally, they can participate via a QR code, redeemable at physical retail locations or directly on-site, seamlessly blending digital and in-person experiences.
Although Sporttip’s platform is popular within Switzerland and attracts many players, the challenge for the sports betting provider was that participants who placed their bets using the QR code option or playing directly on-site remained anonymous. As a result, there was no way to use their data for targeted marketing actions, such as sending newsletters and special offers, making it impossible for Sporttip to understand whether players were long-time customers or not.
To overcome the challenge of missing player data and to learn more about their customers, Sporttip opted for an innovative and playful marketing solution: Gamification. Building on Swisslos’ previous successful experience with Brame’s Gamification builder, the parent company wanted to implement Gamification Marketing into the strategy for its Sporttip brand. They created a one-month gamified Quiz competition to collect the player’s lead data. The idea was to motivate players to participate in the gamified Quiz when placing their bets offline via the QR code option or by directly placing bets at physical points of sale. Sporttip offered attractive prizes in the form of CHF 100 worth of credit to incentivize participation in the Quiz.
To ensure they could reach players who typically do not bet online but rather participate directly at retail locations, Sporttip promoted the campaign directly at the Point of Sale (POS). Through appealing promotional materials and displays at retail points, players’ attention was directed towards the monthly competition and the chance to win attractive prizes through participating in the gamified Quiz.
The decision to implement a gamified quiz as a monthly competition proved to be highly successful. The lead conversion rate of over 46% exceeded Sporttip’s expectations and allowed them to gather relevant customer data from its players. The high newsletter sign-up rate of 66% indicated that Sporttip’s customers were also interested in receiving further offers and updates from Sporttip, enabling the company to expand its customer base and conduct targeted marketing campaigns.
The campaign served as the first “test run” for a POS promotion for Sporttip and demonstrated that Gamification Marketing works exceptionally well in bridging the gap between offline and online, making it a versatile approach for future use.
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No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.
