Da die Anzahl der Webseitensitzungen und die Verweildauer erhöht werden müssen, werden Zero-Party-Daten und Engagement in der Tourismusbranche immer wichtiger. Darüber hinaus können Direktbuchungen und Partner auf innovative Weise beworben werden.
Die erste Aufgabe einer Tourismusorganisation ist es, potenzielle Besucher zu begeistern. Gamification kann genutzt werden, um Nutzer auf unterhaltsame Weise auf die verschiedenen Produkte und Events der Saison aufmerksam zu machen. So können Traffic und CTR erhöht und Direktbuchungen im Online-Shop mithilfe von Gutscheinen angekurbelt werden.
Trotz viel Traffic auf Social Media und der Webseite wissen viele Tourismusorganisationen nicht viel über ihre Webseitennutzer. Gamification kann Interesse an bestimmten Produkten wecken, so dass die Teilnehmer eher bereit sind, sich anzumelden (über DOI).
Vor Ort können gamifizierte Apps dazu beitragen, das Erlebnis unterhaltsamer zu machen. Mit QR-Codes und Bildschirmen können Nutzer Umfragen beantworten, Wissenstests durchführen und direkt Preise (zum Beispiel Partnergutscheine) gewinnen. QR-Codes auf Wanderpfaden sind ein weitere Möglichkeit, mit Nutzern zu interagieren, Daten zu sammeln und sie zu bestimmten Checkpoints zu führen.
Gamification kann auch genutzt werden, um Hotels, Freizeitaktivitäten und Gastgewerbe in der Region zu bewerben. Bei Kalenderspielen kann man zum Beispiel jeden Tag einen anderen Preis anbieten. Im Gegenzug erhält der Partner die regionale Reichweite und eine innovative Möglichkeit, Daten zu sammeln. Bestimmte Regionen nutzen die Spiele sogar, um das Tool zu refinanzieren.
Segmentierung und Marketingautomatisierung werden immer wichtiger, um Nutzer individuell und zum richtigen Zeitpunkt anzusprechen. Ob personalisierte Gutscheine in Mailings, relevante Neuigkeiten im Newsletter oder Push-Benachrichtigungen in der App: Gamification kann zur Kundenbindung eingesetzt werden. Die relevanten KPIs die hierdurch erhöht werden können sind App-Downloads, aktive App-Nutzer sowie Öffnungsraten und CTR.
Erfahre, wie unsere Kunden ihre Ziele mit Brame erreicht haben
Im Januar 2023 startete Fribourg Region, ein Tourismusverband in der Westschweiz, eine interaktive Sensibilisierungskampagne in Form eines einmonatigen Kalender-Giveaways. Mit vielen attraktiven Preisen von regionalen Partnern und einer breit geschalteten Werbung auf verschiedenen Kanälen konnte der Verband ein grosses Publikum erreichen und genoss viel zusätzliche Aufmerksamkeit.
Für Unternehmen in der Tourismusbranche ist es nicht leicht, die Vielfalt der Region und der verfügbaren Dienstleister zu kommunizieren. Interlaken Tourismus liess interessierte Nutzer ihren persönlichen Urlaubstyp bestimmen. Hierzu gehörte ein Persönlichkeitstest, inklusive 12 individueller Freizeitaktivitäten. Mit den gesammelten Daten konnten sie personalisierte, interessenbezogene Angebote machen. Dadurch stiegen die Interaktionen auf der Webseite massiv an.
Engadin Tourismus hat für die Tagesskipässe ein dynamisches Pricing eingeführt, das sich automatisch an die Nachfrage anpasst. Die Kommunikation dieser grundlegenden Anpassung des Tarifsystems war das zentrale Element der Kommunikationsmassnahmen. Der gezielte Einsatz eines "Guess the Picture"-Spiels aus dem Brame-Portfolio verstärkte die Botschaft und präsentierte die Vielfalt des Skigebiets auf spielerische Art und Weise.
Gamification in tourism is the use of game design elements and mechanics, such as gamified apps and virtual reality, in non-game contexts, such as the tourism industry, to engage and motivate individuals. This approach to tourism involves the incorporation of game mechanics and design elements into traditional tourism activities or the creation of gaming-based tourism experiences werden, enhance the tourist experience and create memorable experiences for travelers. Gamification in tourism can also be used as a marketing tool to increase brand awareness and customer loyalty, and to drive sustainable tourism practices.
Gamified tourism experiences are those that have been designed with game mechanics or virtual reality elements werden, engage and entertain travelers. These types of experiences can be created by game developers or tourism providers, and can be in the form of apps, interactive tours, or gaming-based attractions at tourist destinations. Gamification in tourism can be used to create unique and memorable experiences for travelers, as well as to differentiate a destination or tourist attraction from competitors in the tourism sector.
Apps that use gamification approach can provide travelers with interactive and engaging ways to explore a destination, learn about its history and culture, and have fun while on vacation. These types of apps often incorporate augmented reality, game mechanics, and other game design elements to create a gamified tour or activity. Gamification of tourism can be a useful tool for increasing customer engagement and satisfaction, as well as for driving sustainability in the tourism industry.
The tourism industry is increasingly using gamification as a way to engage travelers and create memorable experiences. This can involve using gamified apps or interactive tours at tourist attractions, incorporating game elements and game experience into traditional tourism activities, or creating gaming-based tourism experiences. Gamification in tourism can be a valuable tool for tourism management and marketing, as it can help to increase brand awareness and customer loyalty, and to drive sustainable tourism practices.
Gamification in tourism can have several benefits, including increased engagement and enjoyment for travelers, improved customer loyalty and satisfaction, and the creation of memorable experiences. Gamification can also be used as a marketing tool to increase brand awareness and differentiate a destination or tourist attraction from competitors, and to drive sustainable tourism practices. Case studies and literature reviews have explored the effect of gamification in the tourism context and have demonstrated the potential of this approach to enhance the tourist experience and drive sustainable tourism practices.
The goal of gamification in tourism is to enhance the tourist experience and create engaging and enjoyable experiences for travelers. This can be achieved through the use of gamified apps, interactive tours, gaming-based attractions, and other activities that incorporate game mechanics and design elements. Gamification in tourism can also be used as a marketing tool to increase brand awareness and customer loyalty, and to drive sustainable tourism practices. The use of gamification in tourism has been the subject of research and discussion at international conferences and in international journals, and has been the focus of various methodology and information technology-based approaches to studying the impact of gamification on the tourism industry.
Gamification in tourism can benefit the traveler by providing them with a more engaging and enjoyable tourism experience. Gamified activities and tours can make learning about a destination’s history and culture more interactive and fun, and can also provide travelers with memorable experiences that they will want to share with others. Gamification can also be used to increase customer loyalty and satisfaction, and to encourage sustainable tourism practices. Additionally, gamification in tourism can benefit providers, such as tourism destinations and attractions, by increasing customer engagement and brand awareness, and by creating opportunities for social interaction and the development of customer relationships. Gamification in tourism has been shown to have a positive effect on visitor loyalty and to enhance the tourist experience overall.
Some of the benefits of gamification include increased engagement and enjoyment, improved customer loyalty and satisfaction, the creation of memorable experiences, increased brand awareness, and the ability to differentiate a product or service from competitors. Gamification can also be used to motivate and incentivize individuals to engage in certain behaviors or activities, and to drive sustainability in various sectors, including the tourism industry. Gamification in tourism has been shown to enhance the tourist experience, increase customer loyalty and satisfaction, and drive sustainable tourism practices, as demonstrated by case studies and literature reviews.”
The difference between gamification and gamification in tourism is that gamification refers to the use of game design elements and mechanics in non-game contexts to engage and motivate individuals, while gamification in tourism specifically refers to the use of gamification in the tourism industry. Gamification in tourism involves the incorporation of game mechanics and design elements into traditional tourism activities or the creation of gaming-based tourism experiences werden, enhance the tourist experience and create memorable experiences for travelers. Gamification in tourism can also be used as a marketing tool to increase brand awareness and customer loyalty, and to drive sustainable tourism practices, and has been the subject of research and discussion in the tourism sector, including at international conferences and in international journals.
One approach to implementing gamification in tourism marketing for New York could be to create a mobile app or website that offers a gamified experience for visitors. This could involve the use of gamification mechanics such as leaderboards, challenges, and rewards to motivate and engage users. For example, the app could include a scavenger hunt that takes users to different landmarks and attractions around the city, with points and rewards for completing tasks or answering trivia questions.
Gamification in tourism can enhance the user experience and customer experience by providing a fun and engaging way to explore a destination. By adding elements of gameplay, tourists can be more motivated to visit and interact with various attractions, which can lead to a more memorable and enjoyable experience. Gamification can also create a sense of competition and social interaction, which can further enhance the user experience.
The concept of the “experience economy” refers to the idea that businesses should focus on providing unique and memorable experiences for their customers, rather than just selling products or services. In the context of tourism, gamification can be seen as a way to create a more immersive and interactive experience for visitors. By incorporating elements of gameplay and intrinsic motivation, tourists can be more engaged and motivated to explore and experience a destination, leading to a more satisfying and memorable visit.
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