Dive into Black Friday marketing: what works, and what to avoid. We share 21 game-changing ideas and seven essential success tips for your business. This guide offers insights for maximum brand visibility and optimal sales performance during the most anticipated shopping event of the year. You will be able to navigate the competitive season with confidence, ensuring your campaigns resonate and drive results.
Data has become the lifeblood of successful marketing strategies. And it’s no surprise that marketers are constantly on the lookout for new and innovative ways to gather and analyze customer data to gain insights that can drive their marketing efforts.
One emerging type of data that has gained significant attention is zero party data.
Want to know how electronic products retailer Conrad attracted over 22K unique visitors in only one week during Black Friday? Or how legendary Swiss football club FC St. Gallen secured a 50% increase of merchandise sales? Both of these powerful brands leveraged commemorative holiday marketing and gamification. In this post, we look at how to prepare your brand for the festive season and increase holiday sales.
Did you know that 74% of customers use multiple channels to complete a purchase? Dive into the world of omnichannel marketing with our detailed guide. Learn about its advantages, key elements, and see how leading brands like Disney, Amazon, and Starbucks successfully implement this strategy. Plus, we share 6 steps to develop an omnichannel marketing plan for your business.
Marketing and sales strategies are closely related. Marketing is not solely focused on creating awareness and attracting new customers. It is also about nurturing existing customer relationships and improving customer experience. There are various platforms and channels to power effective marketing strategies that lead to sustainable business growth. In this post, we discuss how to increase sales with effective marketing.
Gamification impacts everyday life. We have moved beyond the adage, “Is there an app for that?” because digital experiences are already ingrained in how we work, shop, and entertain ourselves. Brands are using a variety of gaming concepts to attract and retain customers. We share three scenarios for successfully implementing a marketing game at your company.
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