Industry solution

Gamification for Gambling

Every lottery player and casino visitor has a certain affinity for games, which means a perfect prerequisite for successful gamification measures.

Leads, logins, subscriptions, app downloads

Gamified sweepstakes are intended to arouse interest to subscribe in a playful manner. The instant prize after a game is therefore often a discount or a starting credit. To redeem the prize, initial registration is required, which lowers the inhibition threshold.

Marketing automation

CRM plays a supporting role in the gambling sector to collect data from users and address them individually. With Brame’s Gamification, different customer groups can be engaged with personalized games.

Connect off- & online world

Most gambling providers are increasingly using the online world as a supplement to classic offline games. In this context, it is important to up-sell & cross-sell across channels and thus retain customers. Through the buy & play mechanism, for example, one can buy a lottery ticket at the POS and then be transported into the digital world by scanning a QR code with an instant prize.

Measurable, interactive sponsorship activations

Many betting providers and casinos also sponsor theme-specific associations and events – for instance, a sports betting provider are likely to sponsor a soccer league. There are many activation possibilities live in the stadium (e.g. QR code in match magazines), in the app (e.g. wheel of fortune on the match day) or in customer loyalty (e.g. competitions for fanbase in the newsletter).

Increase the CTR 6x through playable ads

A Playable ad is a modern, effective way to interactively engage the user without making them leave the page first. This allows to attract the target audience in even fewer steps and to generate interest for the registration or app download.

Customer Stories

Discover how our customers achieved their goals with Brame

Lottery companies usually define themselves by the current jackpot. Swisslos has thematized its far-reaching sports promotion program with a swipe game from Brame. Annually, more than 10% of net profits flow into these activities. Players spent an average of 1.5 minutes on the 10 questions. A real image campaign.
Retaining existing customers is just as important for the sports betting provider "Sport Brand" as attracting new customers. The company has worked in the past with coupons and discounts. However, the use of the Brame wheel of fortune could achieve new record values.

Frequently Asked Questions

The Gambling industry has been using gamification techniques in recent years to enhance the casino experience for players. This includes incorporating game elements and features into traditional casino games, such as slot machines and online slots, as well as creating interactive online casino games and tournaments. Gamification can also be used in online gambling platforms to create leaderboards, rewards systems, and loyalty points programs to encourage retention and engagement among gamblers. 

One example of a gamification campaign in the Gambling industry is a tournament hosted by an online casino. This could involve a series of casino games, such as slot games or virtual reality casino games, that players can participate in to win prizes or progress through a leaderboard. Other gamification campaigns in the gambling industry could include mini-games or challenges that are integrated into the gameplay of traditional casino games, such as slot machines, to add an extra layer of excitement and competition. 

Gamification can bring a number of benefits to the gambling industry, including improving the user experience for casino players and increasing retention rates. Gamification elements, such as progress bars and milestones, can add a sense of progression and achievement to the gaming experience, which can be particularly appealing to gamers who are used to playing video games with similar features. In addition, gamification techniques can be used to create online communities of casino players and engage them through social media and other online platforms, such as LinkedIn, to create a more interactive and immersive casino experience. Other benefits of gamification in gambling include the ability to offer perks and rewards, such as free spins or bonus rounds, to encourage continued gameplay and increase loyalty among gamblers. 

Gamification can have a significant impact on the gaming experience for casino players, adding an extra layer of excitement and engagement to traditional casino games. Gamification elements, such as leaderboards, tournaments, and mini-games, can create a sense of competition and achievement that can make the gaming experience more enjoyable and immersive for casino players. In addition, gamification tools and features, such as loyalty points programs and perks, can provide incentives for players to continue playing and can enhance the overall casino experience. 

Gamification is being increasingly used in the iGaming industry to enhance the online gambling experience for players. This can include incorporating game elements into traditional casino games, such as slot machines and online slots, as well as creating interactive online casino games and tournaments. Gamification can also be used to create leaderboards and rewards systems to encourage retention and engagement among online gamblers. In addition, gamification techniques can be used to engage casino players through social media and other online platforms, such as LinkedIn, to create a more interactive and immersive gaming experience. 

Gamification techniques, such as loyalty points programs and perks, can be used to enhance the loyalty of casino players. These features can provide incentives for players to continue playing and can create a sense of progression and achievement that can make the gaming experience more enjoyable and immersive. In addition, gamification elements such as leaderboards and tournaments can create a sense of competition and can encourage casino players to continue playing in order to achieve higher rankings or win prizes. Overall, gamification can help to create a more engaging and rewarding gaming experience for casino players, which can lead to increased loyalty. 

Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

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Get a Free Demo of Brame Gamification Marketing Platform

Schedule a live demo with one of our product specialists at your convenience.

We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.

Please submit your information below and we will be in touch shortly to set up a live demo. 

Request a Demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy statement.