Want to know how electronic products retailer Conrad attracted over 22K unique visitors in only one week during Black Friday? Or how legendary Swiss football club FC St. Gallen secured a 50% increase of merchandise sales? Both of these powerful brands leveraged commemorative holiday marketing and gamification. In this post, we look at how to prepare your brand for the festive season and increase holiday sales.
Did you know that 74% of customers use multiple channels to complete a purchase? Dive into the world of omnichannel marketing with our detailed guide. Learn about its advantages, key elements, and see how leading brands like Disney, Amazon, and Starbucks successfully implement this strategy. Plus, we share 6 steps to develop an omnichannel marketing plan for your business.
The retail landscape is radically expanding. Brick-and-mortar stores increasingly provide digital experiences to attract customers and increase sales. By 2024, it is projected that almost half of all ecommerce will happen on mobile phones. Do you have strategies in place to keep pace with consumer demands? We look at 15 viable retail strategies to keep expanding your store.
Gamification impacts everyday life. We have moved beyond the adage, “Is there an app for that?” because digital experiences are already ingrained in how we work, shop, and entertain ourselves. Brands are using a variety of gaming concepts to attract and retain customers. We share three scenarios for successfully implementing a marketing game at your company.
Most people make a first impression of someone else within seven seconds. That is why you need to engage new website visitors within the first few seconds. But some visitors are not ready to make a purchase. Learn how to measure user engagement and use gamification to activate your audience and convert them into customers.
Using gamification in marketing produces real-world results such as increased sales, loyalty program memberships, and newsletter signups. But what are the specific, measurable benefits of business gamification? Learn how five innovative companies have successfully incorporated game mechanics into their core business processes to ultimately improve customer experience.
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