FC St.Gallen 1879
Established in 1879, FC St. Gallen is proud to name itself the second oldest football club in Europe, with a rich history and legacy. To capitalize on the ever-growing popularity of the Black Friday Weekend, FC St. Gallen wanted to boost its sales in both online and offline fan shops. This goal presented a significant challenge but, on the other hand, an opportunity to maximize revenue during Black Friday Week.